Samsung has introduced multiple 5G phones in India since 2020 and with the rollout of 5G by Indian telecom operators, demand for these phones is expected to rise. Samsung offers a variety of 5G phone options at different price points, including a plan for customers to purchase a 5G smartphone for just ₹44 per day or ₹1320 per month through attractive EMI schemes. This allows users to easily access and experience the benefits of 5G technology.
Samsung plans to generate 75% of its smartphone revenue through 5G devices in the current year, according to Aditya Babbar, Samsung India's Senior Director. He stated that the company's strategy to launch new 5G smartphones in India early on is to reach this goal. As a step in this direction, Samsung launched two new 5G devices in the Galaxy A series- Galaxy A14 5G and Galaxy A23 5G earlier this month.
Samsung is offering EMI schemes in India to make the purchase of its devices as affordable as possible, with the recently launched Galaxy A14 5G available for as little as Rs 44 per day, according to Babbar, Samsung India's Senior Director. This strategy suggests that Samsung is placing a strong emphasis on its affordable Galaxy A series 5G smartphones in the Indian market. The Galaxy A14 5G starts at Rs 14,999 and the Galaxy A23 5G at Rs 20,999, both of which are already available for purchase through both offline and online retail channels. Babbar also mentioned that Samsung has made sure that both these newly launched Galaxy A series devices are widely distributed.
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